Introduction to Inbound Marketing

Single payment of £450 + VAT

The way people buy their products and services has changed significantly in the last decade. Inbound marketing adapts how organisations market themselves to their target audience and take advantage of the way consumers now research online before making a purchasing decision.

Inbound is fundamentally changing the way the world does business and how it conducts marketing and sales activities. This course will introduce you to the world of inbound and provide you a big picture view of everything you need for a successful inbound strategy,including:

  • What is Inbound Marketing?
  • Understanding the essentials of an effective inbound strategy
  • Smarketing and how it can benefit your business

Who this is for

This course is ideally suited to you if:

  • You work in a marketing role, either in-house or agency side, and wish to know more about inbound marketing
  • You are a manager/director/owner of a business and wish to learn about a different approach to marketing

Prerequisites

We’ll be covering the basics through to more advanced techniques. Whether you’re just starting out or want to consolidate your existing knowledge, this is the course for you.

About the day

Duration

Courses start at 9.30am and we aim to finish around 4.30pm. Please arrive by 9.15am so that we can start promptly. Our offices will be open from 8.30am for any early birds, and refreshments will be available on arrival.

Food

We’ll keep you well fed throughout the day with lunch, snacks and as much coffee, soft drinks and fruit as you like. Please let us know about any special dietary requirements you have so that we can suitably cater for you.

What do I need to bring?

Just yourself and your laptop –  we’ve got free Wi-Fi and plenty of places for you to plug in and get online.  We’ll also provide notebooks, pens and other goodies for the day.

Dress Code

We want you to enjoy the day so please wear whatever you feel comfortable in. Our trainers will be in relaxed/casual dress so don’t be afraid to turn up in your jeans.

Where do I need to go?

The Academy is located at:

Carina House
Sunrise Parkway
Linford Wood
Milton Keynes
MK14 6LS

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About the venue

We’ve designed a learning environment which lends itself to creativity in a relaxed setting.

Whether you’re seated in our modern and spacious auditorium, equipped with the latest technology, or on a comfortable sofa in the break-out area enjoying a coffee and checking your emails on our free Wi-Fi, we want to ensure you get the most out of your day.

We have plenty of on-site parking and we are conveniently located close to Milton Keynes city centre. The nearest train station is Milton Keynes Central – just a ten minute taxi ride away.

Meet the trainers

Trevor Nicholls Head of Inbound Marketing

Trevor’s role as Head of Inbound Marketing is to ensure that clients get the maximum return from their digital marketing efforts. He has extensive knowledge of all digital media, is a specialist in paid search, inbound marketing and automated systems and has strong management and business development experience. Trevor has a thirst for knowledge over all things related to digital marketing and is one of only 36 HubSpot accredited trainers in the world .