Introduction to Social Media

Single payment of £450 + VAT

Social media is arguably the biggest revolution in marketing in the last decade.

Providing a unique opportunity to tackle both above-the-line and below-the-line marketing simultaneously, for many brands it is an unmissable opportunity to reach, engage and build relationships directly with customers.

However, in the fast paced world of digital marketing, things change almost on a daily basis and social media is no exception to this. As a result, social media can often appear confusing with conflicting opinions, articles and strategies put forward on how best to tackle it. The course has been designed to start from the very beginning, explaining:

  • Why marketing on social media is important for brands
  • How to integrate social media into your existing marketing mix
  • How to go about building a tailored strategy for social media
  • A selection of advanced techniques and concepts

Who this is for

This course is ideally suited to you if:

  • You are new to social media or have recently started to manage your organisation’s social media accounts
  • You want to learn best practice and find out which platforms will work best for your organisation

Prerequisites

We’ll be covering the basics through to more advanced techniques. Whether you’re just starting out or want to consolidate your existing knowledge, this is the course for you.

About the day

Duration

Courses start at 9.30am and we aim to finish around 4.30pm. Please arrive by 9.15am so that we can start promptly. Our offices will be open from 8.45am for any early birds, and refreshments will be available on arrival.

Food

We’ll keep you well fed throughout the day with lunch, snacks and as much coffee, soft drinks and fruit as you like. Please let us know about any special dietary requirements you have so that we can suitably cater for you.

What do I need to bring?

Just yourself and your laptop –  we’ve got free Wi-Fi and plenty of places for you to plug in and get online.  We’ll also provide notebooks, pens and other goodies for the day.

Dress Code

We want you to enjoy the day so please wear whatever you feel comfortable in. Our trainers will be in relaxed/casual dress so don’t be afraid to turn up in your jeans.

Where do I need to go?

The Academy is located at:

Carina House
Sunrise Parkway
Linford Wood
Milton Keynes
MK14 6LS

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About the venue

We’ve designed a learning environment which lends itself to creativity in a relaxed setting.

Whether you’re seated in our modern and spacious auditorium, equipped with the latest technology, or on a comfortable sofa in the break-out area enjoying a coffee and checking your emails on our free Wi-Fi, we want to ensure you get the most out of your day.

We have plenty of on-site parking and we are conveniently located close to Milton Keynes city centre. The nearest train station is Milton Keynes Central – just a ten minute taxi ride away.

Meet the trainers

Matthew Kay Head of Digital

Matthew is currently Head of Digital at Klood. Having been at Klood since 2012, Matthew oversees every aspect of Klood’s services – which includes the creation of online strategies for both SME’s and multi-million pound organisations. Matthew is a certified Google Analytics, Google AdWords, HubSpot & Searchmetrics professional.

Tristan Minall Senior Account Manager

Since graduating from the University of Nottingham Business School in 2013 with an MSc in Entrepreneurship and Entrepreneurial Studies, Tristan has gained experience in several companies where social media plays a large part in their marketing activity. As a Senior Account Manager at Klood, he manages a variety of strategic accounts across a range of industries. He holds Google Analytics and HubSpot Inbound certifications and is a Google Squared graduate.